Mukesh Chhabra expresses his disappointment with actors focusing more on social media following than their craft

December 08,2023

Casting director Mukesh Chhabra recently criticized the contemporary mindset of aspiring actors, emphasizing that success in the film industry is rooted in talent, patience, and perseverance rather than an impressive social media following.

Chhabra expressed his disappointment with the current trend of young actors prioritizing their online presence over honing their craft. In an interaction with, discussing his latest project, ‘Chamak,’ Chhabra remarked that this generation is very different. The focus is not on the craft but on social media.

Drawing attention to the struggles of acclaimed actors like Rajkumar Rao and Vicky Kaushal, Chhabra highlighted the dedication and hard work required to succeed in the industry. He criticized the inclination of today's youth to boast about Instagram followers and create reels, describing it as a misguided approach. Chhabra expressed concern about the fate of actors whose entire identity relies on social media metrics, questioning what would happen if these platforms suddenly disappeared.

He urged aspiring actors to aspire to the level of seasoned performers like Pankaj Tripathi and Rajkumar Rao, emphasizing that social media metrics are not a substitute for talent and commitment.

Chhabra also expressed gratitude for working with directors who value artistic merit over social media influence. He cited examples of directors like Rajkumar Hirani, Nitesh Tiwari, Anubhav Sinha, and Imtiaz Ali that they will never ask to go and find influencers.

On the professional front, Chhabra eagerly anticipates the release of ‘Dunki,’ featuring Shah Rukh Khan, for which he handled the casting. Additionally, his acting project, the musical thriller ‘Chamak,’ directed by Rohit Jugraj Chauhan, is set to release on December 7. The series follows the journey of Kaala, a budding rapper returning to Punjab from Canada, unraveling the mystery behind the death of legendary singer Taara Singh. The ensemble cast includes Paramvir Singh Cheema, Manoj Pahwa, Gippy Garewal, Mohit Malik, Isha Talwar, Prince Kanwaljit Singh, Suvinder (Vicky) Pal, and Akasa Singh.