Reliance Brands to bring in luxury label Balenciaga

Reliance Brands (RBL) on Thursday said it has entered into a long-term franchise agreement with Balenciaga to introduce the luxury brand in the Indian market.

Reliance Brands will be Balenciaga’s sole partner to launch the brand in the country. Founded by Spanish-born Cristobal Balenciaga in 1917 and established in Paris in 1937, the original house of Balenciaga defined modern couture with its many innovations to form and technique, according to a statement issued here on Thursday.

Darshan Mehta, MD at Reliance Brands, said it is the most opportune time to introduce the brand to the country as the Indian luxury customer has matured and used fashion as a form of creative expression of their individuality. Reliance Brands is the subsidiary of Reliance Retail, the retail arm of Mukesh Ambani-led Reliance Industries.