McDowell's No.1 Soda in association with Radio City hosted No. 1 Yaari Jam Concert with Vishal & Shekhar at Nagpur

Nagpur : McDowell's No.1 Soda, in association with Radio City, brought the singing sensations Vishal & Shekhar to Nagpur. Amplifying the celebratory mood during the festival of lights, the artists performed for the No. 1 Yaari Jam concert in Nagpur on 10th November in Mecosabagh Ground. McDowell's No.1 Soda is synonymous with celebrating the bonds of brotherhood and has been an enabler of friendships through its intriguing and captivating storytelling amongst masses in India. The No.1 Yaari Jam concert, built on the theme of "Jab Boli Mile, Yaari Badhe", helps break barriers of language and encourages yaars to celebrate their connections with one another despite cultural differences. 

Speaking on the concept of the No.1 Yaari Jam; Amarpreet Singh Anand, the EVP and Portfolio Head —Marketing, says, "Music is a universal language, capable of bridging cultural barriers. The No.1 Yaari Jam gives Yaars a platform to deepen their relationships and celebrate the bonds of brotherhood." 

Mr. Kartik Kallo, Chief Creative Officer, Radio City said, "After receiving overwhelming response last year, Radio City's Gig City once again is happy to associate with McDowell's No.1 Soda for No. 1 Yaari Jam Concert with Vishal & Shekhar. Radio City's Gig City has proved to be one of the most innovative and unique property in the audio entertainment space and this association will only strengthen it. Musical duo Vishal and Shekhar set the stage on fire in Nogpur with their talent and flamboyance and got the Nagpur'ites grooving. " Known for their tracks that evoke memories of friendship, the Vishal & Shekhar duo got millennials grooving to popular numbers like 'Ik Junoon' and 'Nashe Si Chadh Gayi'. They took concert goers down memory lane with their iconic hits of 'Chammak Challo' and 'Sheila ki Jawaani' which got the entire crowd singing and dancing all night long. Speaking on the concept of the No.1 Yaari Jam, Vishal said, "Being able to make music with my Yaar is truly a blessing. In the spirit of Friendship, No.1 Yaari Jam concert gave us the opportunity to not only look back on the memories we created together but also celebrate friendship from all walks of life. I'm extremely happy to be part of a concept such as "Jab Boll Mile, Yaari Badhe' which showcases that language isn't a barrier to strengthen any bond." 

"I am grateful to call Vishal my yaar. The love we share for music has been one of the driving forces behind our bond. It was a pleasure to share the stage with him for the No.1 Yaari Jam concert and witnessing the energy of the audience while we performed was the true joy for us", said Shekhar. 

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